Capital Gold and enjoyengland.com to celebrate St Georges Day with campaign

By Marketing Week 12 Apr 2007 9:23 am

Capital Gold is launching its biggest ever joint marketing campaign in the run up to St George’s Day. The campaign will promote English tourism website enjoyengland.com, as well as events being staged across the country to celebrate the patron saint’s day.

Capital Gold will support the Greater London Authority (GLA) by promoting St George’s Day events taking place in London. The free events include a celebration of English humour with a screening of Monty Python and the Holy Grail in Trafalgar Square.

An on-air campaign will feature “The Ultimate English Countdown” – which will see listeners vote for their favourite songs by an English artist or band. The top 100 will be played on St George’s Day.

Capital Gold’s head of marketing and partnerships Grant Brookes says: “We have created the biggest partnership deal in the history of the station to truly reach a broad cross-section of new audiences in order to diversify our appeal and increase our brand awareness.”

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