Marketing’s diversity problem
Jonathan BaconBrands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
Brands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
The lack of diversity in marketing is more of a problem than we realise, we need to own up to it before we can deal with it.
With only a few weeks until the opening of the latest Star Wars movie, there are no shortage of brands jumping on the bandwagon. Here I review the logic behind the brand partnerships.
Seventeen senior marketing executives including TUI UK’s marketing director Jeremy Ellis and Starbuck’s VP of European marketing Ian Cranna have been selected to take part in The Marketing Academy’s third Fellowship Programme, designed to equip top marketers with the skills to make the transition into the CEO role.
Burberry is allowing customers to star in a personalised version of its Christmas campaign with the launch of “The Burberry Booth” at its flagship Regent Street store.
Periscope, Meerkat and other live-streaming channels are fast becoming the next big thing in social networking, bringing with them their own set of stars and influencers. But how do brands and marketers tap into this emerging platform and make meaningful partnerships with their stars?
Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale.
McDonald’s is launching its biggest festive campaign to date, as it appeals for the public to record video sing-alongs to Wizzard’s “I wish it could be Christmas every day’ for possible inclusion in a 90 second TV ad that will air on Christmas Day.
Brands are looking to shake up traditional advertising techniques and market sectors with content marketing strategies that overturn conventions and create new business opportunities.
Ebay is introducing a new set of targeting tools that provide advertisers with more in depth personalisation as the brand hopes to become an industry leader in predictive targeting.
Snack subscription brand Graze is opening up its ecommerce platform and products to non-subscribers as it seeks to attract a larger audience and disrupt the snacks market.
Much has changed in the five years since the Marketing Academy launched and marketers have never had as much opportunity to start steering businesses.
Produced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations.
With the IAB estimating that programmatic will account for up to 80% of digital ad spend by 2018 and the continued explosion of mobile video ads, Facebook’s head of ad tech Dave Jakubowski is a man very much in demand.
Tech brands have knocked food and drink favourites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.