Royal Mail brand damaged by dispute
David RattrayThe protracted stand-off between Royal Mail and its employees over jobs, pay and services and the associated strikes has severely dented the postal service’s brand reputation.
Brand Reputation
Interbrand BGB survey sees Google and Amazon rise
Marketing WeekGoogle and Amazon are the big winners in Interbrand’s annual Best Global Brands report with the highest gains in brand value while Coca-Cola remains on top.
Dark times for Royal Mail
Marketing WeekThe last seven days have been the mother of all bad weeks for Royal Mail.
Trust in the financial services sector at rock-bottom
Marketing WeekTrust in the financial services industry is still at rock-bottom following the fall-out from last year’s financial crisis, according to a study.
Duncans reputation at stake in C4 crisis
Marketing WeekSuccessful leaders must be allowed their share of poor judgement calls as well as luck. Most famously Churchill, based on his record during the Thirties, would have been deemed a study in failure were it not for the implacable aggression of Hitler. The stakes at Channel 4 are not quite so high, but the principle […]
Reputation management is now key to a brand’s success
Marketing WeekWith the modern media environment dominated by the internet, a brand can, in real time, stand or fall on its public reputation with consumers Take two very different marketing stories from the past few weeks. “We hate Setanta!” chanted the England football fans in Zagreb, in response to fans at home not being able to […]