The public’s trust in the British media has been shattered, according to research seen exclusively by Marketing Week. Can Fleet Street drag itself out of the gutter? asks Morag Cuddeford Jones Nearly three-quarters of the British public say their trust in the UK media has been damaged by allegations of illegal phone hacking that led […]
In addressing the recent branding mishaps and current struggles of BP and British Airways, Mark Choueke and Mark Ritson (MW 27 April) expertly expressed what my colleagues in PR refer to as reputation management. What was once almost exclusively confined to the protection of a CEO’s reputation has now evolved into a necessary brand management […]
Innovation has helped Apple overtake Google to become the world’s most valuable brand. MaryLou Costa picks over the winners and losers in the annual rankings compiled by BrandZ.
Through the clouds above a freezing cold London sky it appeared first as a giant shadow and then gradually took form. Only after it landed at Heathrow could anyone make out the red and white livery and the Kangaroo on its tail. Qantas’ first A380 flight since one of its fleet suffered engine trouble over […]
With Tony Hayward now having been officially relieved of his duties as chief executive of BP, the crisis management plan and communications strategy at all our own businesses should be brought under some serious scrutiny. It is no accident that Aviva CMO Amanda Mackenzie has responsibility for PR, public affairs and internal communications incorporated into […]
With the reputation of the financial services sector at an all-time low, research reveals that both new and long-established providers have an opportunity to turn mistrust into confidence.
Car manufacturer hit by recall crisis sees reputation rise, according to YouGov.
You often hear the tale of the big, bad business wolf gobbling up the easy prey of a smaller, ethically focused brand. The quirky, likeable little company is portrayed as selling out to the corporate money-making monster, while the larger one imposes innovation-strangling structure on its new acquisition. Coca-Cola has just taken a minority stake […]
Perception of the Co-operative Groups brands appear to have benefited from Februarys 10m ethical banking campaign.
MPs have told the BBC it must rein in its commercial operations in a report that found that the BBC Worldwide risked “jeopardising” the corporation’s reputation. The Commons Culture, Media and Sport Committee has criticised controversial deals such as the £118m acquisition of the Lonely Planet travel book group. The Committee, which today (April 7) […]
Investing in regular reputation tracking and proactively planning ahead should enable any corporation to survive when faced with tough times.
British Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
Toyota has been named the world’s greenest brand by Interbrand.
BlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.