Asda mulls horse meat reassurance ads
Josie AllchinAsda could follow rivals Tesco, Morrisons and Iceland with a reassurance ad campaign as part of its efforts to rebuild damaged trust in the wake of the horse meat scandal.
Brand Reputation
Tesco to source more meat from the UK
Rosie BakerTesco has vowed to source more of its meat products from the UK and improve relationships with farmers and producers as it looks to improve confidence in its supply chain in the wake of the ongoing horse meat scandal.
Horsegate rumbles on but Tesco shouldn’t be the scapegoat
Rosie BakerWe’re only a month into what will be a long-term issue for the food and retailing sectors and Tesco as ever is getting the brunt of criticism despite making some very decisive moves to admit failures and find solutions.
Starbucks eyes reputation recovery with ‘Monday promotion’
Ronan ShieldsStarbucks has launched a promotional campaign offering the public discounted coffees every Monday morning until mid-February as it looks to recoup brand-equity lost over the recent tax avoidance allegations.
Tesco brand trust dented by horse meat debacle
Lara O'ReillyTesco is among a number of supermarkets facing damage to brand trust after revelations that traces of horse meat were found in two of its frozen beef burger products.
Tesco apologises for horse meat row in ads
Lara O'ReillyTesco has taken out full-page ads (see image below) in several national newspapers apologising to customers about the revelation that several of its beef burger products contained horse meat.
BBC brand reputation sinks
Russell ParsonsPerception of the BBC brand has plummeted following the scandals that have rocked the broadcaster in recent months.
Coca-Cola tops InterBrand’s 100 ‘best’ brands
Rosie BakerCoca-Cola has retained the top spot in InterBrand’s 100 “best” brands in a list dominated by technology brands.
Please make the brand valuation humiliation stop
Mark RitsonI went to see my doctor last week and he told me I had contracted a venereal disease. Somewhat taken aback, I visited a different doctor for a second opinion. He ran a series of tests and came back with mixed news. I was free from any sexually transmitted diseases but, unfortunately, his tests showed that I was in the late stages of dengue fever and had only six weeks to live. With my head in a spin I spoke to a good friend who is a GP. He ran me through a battery of tests and then pronounced me in amazing health for someone in their 40s, with absolutely nothing to worry about.
Mark Ritson: Reputation can rise above controversy
Mark RitsonWhen the end came, last Thursday, it came more from exhaustion than anything else. After a decade of rumours and accusations of drug use, Lance Armstrong finally reached his limit.
Rising up the BrandZ Rankings: MasterCard
Josie AllchinThe top 100 most valuable global brands – read the cover feature here Businesses that have purpose beyond profit are growing at double the rate of other brands, read why here Unilever’s chief marketing officer Keith Weed talks about brand value and sustainability In the name of maintaining MasterCard’s ‘Priceless’ brand strategy, Paul Trueman, the […]
BrandZ Viewpoint: Keith Weed, Unilever
Josie AllchinThe top 100 most valuable global brands – read the cover feature here Businesses that have purpose beyond profit are growing at double the rate of other brands, read why here Rising up the BrandZ Rankings: read about how MasterCard has maintained its “Priceless” brand strategy Too often there is an association solely with environment […]
BrandZ 2012: Beyond profit
Josie AllchinBusinesses that have purpose beyond profit are growing at double the rate of other brands, according to the 2012 BrandZ list. But that comes as no surprise to Jim Stengel, former global chief marketing officer at Procter & Gamble.
Mark Ritson: BP escapes impact on brand reputation
Mark RitsonJust over a year ago I wrote a column that predicted the imminent demise of the BP brand. I pointed out that when a brand is positioned around associations like ’green’ and ’integrity’ and then commits the worst oil spill in modern times as a result of negligence and systemic mismanagement, the game is […]
Brand valuations do not always tell the full story
Mark RitsonLet’s say you are going to sell your house. You bring in two different real estate agents to value your property. The first agent comes in and inspects your house thoroughly and tells you that based on his expert opinion it is worth £430,000. The next day the second agent calls, she has reviewed the […]