BA readies staff morale boosting campaigns
Branwell JohnsonBritish Airways will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.
Brand Reputation
News Corp launches comms offensive to repair brand reputation
Lara O'ReillyNews International is placing full-page apology ads across a range of national newspapers as part of a raft of marketing activities to repair the company’s tarnished brand perception.
BP oil spill hits brand reputation more in the US than the UK
Jennifer WhiteheadBP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
BP continues attempts to restore brand reputation
Joe FernandezBP is attempting to prevent further brand damage from its oil spill crisis by offering to pay for the construction of six sand barriers off the coast of the US state of Louisiana.
BA’s corporate reputation will hinder recruiting
Branwell JohnsonThe row between British Airways and its striking cabin crew is having an impact on people’s desire to work for the airline, according to YouGov’s BrandIndex ratings.
Banks cave-in over PPI in effort to salvage reputation
Mary-Louise ClewsA bankers group has caved-in to consumer demands to drop its legal fight against a ruling on comepnsation for payment protection insurance (PPI).
Sony must press restart on comms strategy to repair reputation
Lara O'ReillySony PlayStation’s announcement that its database, which houses the details of over 77 million customers, was hacked could turn into the greatest data leak in history. The Sony PlayStation Network, that allows gamers to play against users around the globe, listen to music and watch films has now been offline for over a week. Although […]
Toyota to launch TV reassurance campaign starring staff
Rosie BakerToyota has confirmed that it is launching a cross platform pan-European campaign featuring its employees as part of its drive to reassure customers following the recall crisis
BP ads fail to repair reputation
Russell ParsonsBP’s campaign to highlight the progress it has made in restoring the Gulf of Mexico to its pre-spill glory has so far failed to reverse the negative perception the general public has of the oil company.
Taking your brand travelling? Don’t rely on reputation
Rosie BakerInternational seems to be the way forward for UK retail business looking to grow. Marks & Spencer’s return to Europe is being celebrated by the French but what is it about the retail brand that makes it so desirable abroad? M&S is quintessentially British, that’s what. It looks like the retailer will be trading hard […]
Toyota’s reputation hit by further recalls
Rosie BakerToyota is facing further reputation damage as it recalls 1.5 million cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.
Shell tops table in survey of corporate reputation values
Russell ParsonsCorporate reputation is worth a total of £480bn a year to the UK’s 350 biggest companies, according to a study by Echo Research and Bestra Brand Consultants.
Tesco named most valuable retail brand
Rosie BakerTesco has been named the UK’s most valuable retail brand in a global report by Interbrand.
Brand Finance Global 500 shows banks “trying harder”
Joe FernandezBanks were the most improved sector in this year’s Brand Finance Global 500 list, despite being shrouded in controversy over the past financial year.
Brand reputation and the perils of downtime
Marketing WeekGraham Moore, e-retail specialist at Zeus Technology, discusses why avoiding downtime is crucial to avoiding negative brand damage and outlines what marketers can do to address the issue.