Social media for the masses
Marketing WeekThe battle for the Recommendation Generation’s pound will be fought in the social media arena and brands that shun the opportunity to get involved online could miss out on sales worth millions
The battle for the Recommendation Generation’s pound will be fought in the social media arena and brands that shun the opportunity to get involved online could miss out on sales worth millions
Marketer’s salaries rose by 6.7% in 2007, taking their average income to 48.627. But the temptation to progress a career by moving up and out remains very strong and employers must offer additional benefits that will increase staff loyalty. By Roy Hoolahan and David Reed
Santander’s courting of Alliance & Leicester shows recognition of the former building society’s significant market share, despite its recent lack of investment in branding, says Catherine Turner
As the world goes online, advertising budget allocations are reflecting the trend. However, the massive scale and shifting user patterns make the internet a challenging medium for marketers
The Sun’s circulation fell below 3 million for the first time in 34 years, despite dropping its cover price to just 20p in the South East, according to the latest figures from the Audit Bureau of Circulations (ABC).
Social networking website Bebo has enjoyed a remarkably successful 12 months, but the opposite is the case for troubled turkey brand Bernard Matthews. John Reynolds and Louise Jack report The past 12 months have seen social networking sites step out of the digital backwater and many experts predict Bebo, rather than its more famous rivals […]
Despite an emphasis on health, flavour is the most important factor in consumers’ food choices. Brands need to experiment with increasingly exotic tastes to ensure they don’t slip from the menu The growing influence of convenience and health means that hedonistic consumption, the most important trend associated with food, is often overlooked. Indeed, attributes […]
It is the season to be jolly, and some of our writers are happily getting into the Christmas spirit. Despite forecasts of a gloomy economy in 2008, the predictions in Marketing Week’s Year Ahead show that many senior marketers are doggedly optimistic. Read more… Click here to read the 08 The Year Ahead Click […]
Product placement is common practice in US TV programmes. Done sympathetically, it can work well, but done clumsily it can damage both brand and the show. UK viewers remain wary of the idea
One of Time Out’s architects of its return as a passionate London guide is leaving at a time when the title must get to grips with the online world and the challenges it presents. By John Reynolds
The Christmas shopping rush is here again but, instead of hitting the high streets, people are taking the more leisurely approach of sitting at their computers, taking time to research the best bargains With the festive season starting in earnest, consumers’ thoughts are turning to gifts to purchase for friends and family. And once again, […]
Esure’s quirky ads set a trend in the insurance sector, but the brand is now responding to the rise of price comparison websites by sponsoring ITV weather. Jonathan Harwood reports
The UK has more than 7,000 museums, theme parks, gardens, zoos and other attractions. All are using different parts of the media mix to increase visitor numbers, but which channels work best?
Interest in social media is phenomenal. Little wonder, as millions of people are interacting like never before. And advertisers are eager to be part of this space, whether it’s via brand pages on Facebook, ad-funded blogs or ad-funded music downloads on MySpace.Read More… Click here to read Social Media: 2007 Online Click here to read […]
Samsung is the world’s biggest electronics manufacturer, but lacked brand heritage before the Korean giant ramped up its marketing. Robert Lester discovers it is now a serious rival to Sony