LoveFilm combines usable design with clever recommendations – a near perfect online service. Its DVD rental website contains lots of examples of usable design which other sites could learn from. When introducing a totally new concept, as LoveFilm…
The Business is to undergo its fourth major transformation since it launched a mere 12 years ago, this time under the auspices of its flourishing sister title, The Spectator. Camille Alarcon reports
The medicines and beauty market is thriving, but price-cutting and tougher competition from own-labels is forcing manufacturers to increase the number of premium launches in order to stave off margin erosion
Becoming a fashion label failed to pay dividends for Louis Vuitton – the world’s most counterfeited brand, but can a new TV and cinema ad re-establish LV in the luxury sector, asks Kate O’Flaherty
Despite a slowdown in the rate of credit spend, a report shows that many consumers continue to borrow, and public concerns about debt still need to be addressed by lenders and policy makers
The News of the World has invested heavily in Fabulous, its new glossy magazine aimed at women readers and more upmarket advertisers. Will the strategy work? asks Camille Alarcon
By taking their inspiration from the aristocratic patrons of Renaissance artists, brands could forge themselves a positive role in the music industry, says Giulio Brunini
Despite fears within the advertising industry, TV viewers have not been using their digital television recorder boxes to skip ad breaks. In fact, research shows they are actually choosing to watch more
The online environment is one we are now all familiar with, as consumers, marketers and analysts. Yet it is evolving at an extraordinary pace, with the landscape being constantly remodelled through seismic shifts that can have significant impact on brands and their advertising agencies. Read more Click here to read the Interactive Five Digital Edition […]
MBNA’s rebranding campaign needs to engage increasingly savvy consumers with something new, if it is to improve its tarnished reputation in a highly competitive market, says Kate O’Flaherty
The Web has changed both the market and consumer behaviour. Advertisers must adapt if they are to succeed in a fragmented environment, says Rob Proctor
As women’s alcohol intake rises, they are becoming more important to drinks advertisers because this group of pub and club goers is most likely to amplify a brand’s message through word of mouth
Loyalty card king Tesco is set to snatch Wal-Mart’s crown in the US, but the days of its Clubcard data collection model appear numbered
Consumers’ choice of supermarket for their weekly grocery shop is now driven by value for money and freshness of produce, not ethical, social or environmental issues or proximity to home
Finding the right restaurant can be stressful – especially if a certain someone needs impressing. Patrons either rely on magazine/newspaper reviews, local hype, recommendations or simply choose one and hope for the best. Toptable (www.toptable.co.uk) tries to take some of the uncertainty away by providing reviews, customer ratings, sample menus, recommendations and discounts. Toptable provides […]