Courage shows its convictions

The news article on John Smith’s Extra Smooth Bitter (MW February 3) contained a couple of inaccuracies.

You state John Smith’s Ex-tra Smooth Bitter is Courage’s “first new product for five years”. However, in the past 18 months John Smith’s Draught and Fosters Ice were launched by Courage .

Also, John Webster of BMP DDB Needham originated the award-winning Jack Dee “No Nonsense” campaign and not David Webster.

Jerry Goldberg

Marketing controller Courage

Staines

Middlesex

Knowledge Bank

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