Del Monte appoints UK boss after restructure

By

Canned fruit and soft drink giant Del Monte Royal Foods has appointed Edwin Petrie as UK managing director, with overall responsibility for marketing.

Del Monte has created the role in a UK management restructure to streamline commercial, production and technical operations.

Petrie has joined the company from wine and food business Anglo American Farms, where he was based in South Africa as managing director of food.

He will head Del Monte’s UK marketing department, with UK marketing controller Angela Ellis reporting to him.

Petrie will report to director of European commercial operations Stephen Thorpe.

Thorpe says: “We will be able to capitalise on our high awareness by extending our product and driving growth into new market sectors, such as food service.”

Petrie adds: “Drawing the UK commercial, production and technical teams together will enable us to bring new concepts to market more speedily.”

Del Monte’s creative agency is Delaney Lund Knox Warren and media is bought through Initiative Media.

A spokeswoman for Del Monte says Petrie is not expected to hold an agency review. The most recent “Man from Del Monte” TV ad campaign was on-screen in summer 1999. The company has just launched a press campaign.

Recommended

Operators need more team spirit

Marketing Week

Jo-Anne Flack’s report regarding the recruitment of telephone operators (MW February 10) made some good points. However, I think the crux of it is that telephone operators are no different to people working in other professions. Left to their own devices, some are good, some bad and some indifferent. Telephone operators need to be motivated […]

John Smith’s act is not so smooth

Marketing Week

There were a few red faces from the Scottish Courage contingent at the opening night of comic Pub Landlord Al Murray’s “…and a glass of white wine for the lady” show, at The Playhouse Theatre last week. In a brilliant bit of marketing, John Smith’s bitter is sponsoring the West End run of Murray’s Perrier-award […]

Renault boss takes leading role at Nissan

Marketing Week

Renault has increased its grip on Nissan by appointing a senior executive to head sales and marketing in Europe. Mario Kanavesi, president of Renault Germany, becomes Nissan European sales and marketing vice-president at the start of next month. The post incorporates the role of Hartmut Kieven, who was responsible for sales until his recent resignation. […]

Latest from Marketing Week