All our analysis of how brands can use employer branding to win the war for talent.
Kinnerton Confectionary Limited
Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they don’t get bored and allowing them to take ownership of their development, says Helen Tupper, careers consultant and head of marketing at Virgin Red.
This morning as I took my usual cycle route to work I shared the road with a TNT Post man that but for a modern bike that put mine to shame could have been dropped directly from the 1950s. Snazzy uniform aside, his smiley demeanour and chipper whistling was a throwback to an age of village posties going about their task with vigour.