GlaxoSmithKline to relaunch Macleans brand
GlaxoSmithKline is to relaunch its Macleans toothpaste brand next month. Brand packaging will be updated with a more modern image.
GlaxoSmithKline is to relaunch its Macleans toothpaste brand next month. Brand packaging will be updated with a more modern image.
The article by Adam Grossman about Ford’s predicament (MW last week) was another example of a feature long on quotes and short on perceptive analysis and intelligent conclusions. We all know Ford has a problem with its brand. To suggest that the company should “rediscover the art of innovation, both in terms of product and […]
Unilever Bestfoods has announced the first extension to its French cheese range, Boursin. The Boursin Deli range will be packaged in tubs rather than foil and will be positioned as a premium cream cheese product.
ITV1 is to refresh its on-air branding package with 60 new celebrity idents to coincide with the autumn season.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.