Google plans to allow advertisers to run animated ads, in addition to text and static banners. The company will offer the format as part of its new site targeting facility, which lets advertisers select specific types of site across the Google Network to run their ads (so, for instance, wine companies could target wine websites). Google is also allowing bids for ads on a cost-per-thousand model, which charges according to how many people view an ad, in addition to its traditional cost-per-click model.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?