Google plans to allow animated ads

Google plans to allow advertisers to run animated ads, in addition to text and static banners. The company will offer the format as part of its new site targeting facility, which lets advertisers select specific types of site across the Google Network to run their ads (so, for instance, wine companies could target wine websites). Google is also allowing bids for ads on a cost-per-thousand model, which charges according to how many people view an ad, in addition to its traditional cost-per-click model.

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