GQ not trying to become Loaded

I must take issue with the reporting on GQ’s plans, as imagined by your correspondent (MW November 17).

GQ has never competed with Loaded magazine. Loaded is a great magazine, but it is aimed at a totally different readership to that of GQ. It would be crazy for GQ to lower its sights to compete with Loaded’s more laddish, less stylish offering.

I specifically told your reporter that no decisions have been made about possible changes – indeed, the editor is away this week thinking about this very subject. Instead your reporter chose to guess, and he guessed wrongly. December will not be “the last time” the magazine will contain strong sexual content, and it will not become a cross between Vanity Fair and The Spectator.

GQ does not need to move upmarket. It is upmarket, with an ABC1 readership profile of 79 per cent, and that is where it will stay.

Peter Stuart

Publishing director

GQ Magazine

London W1

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now