The Ingram Partnership has recruited Glyn Britton, founder of Omnicom branding agency Innocence, to work alongside joint managing partner Leslie Butterfield. The company has also recruited Mintel European retail analyst Neil Barrie to head the research unit.
Four brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.