ITV1’s share of commercial impacts fell by nearly 20% in July, according to figures from Donovan Data Systems. The channel recorded a 29% share of all adult impacts. ITV Sales’ overall share of viewing in July was 35%, down 14% year on year.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed?
From inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.