Rajar, the Radio Joint Audience Research, has announced that managing director Jane O’Hara is leaving the company at the end of December after three-and-half years. She is taking a career break.
George Pitcher (MW October 16) is right about top-end property operators being off-target with their current advertising campaigns. Indeed, the whole of the market seems to be getting its marketing wrong. Nowhere is this more obvious than in the estate agencies themselves. Buying a house is a pricey business that generally leaves consumers frustrated while […]
BMP DDB has won the Â£2m advertising business for Anheuser-Busch Entertainment, which includes the SeaWorld and Busch Gardens attractions. The campaign, which will include television advertising, aims to raise awareness of the theme parks in th
Food giant Heinz is launching a baby food brand called Mum’s Own, based on recipes supplied by mothers. It hopes the range will enhance the image of pre-prepared baby food and attract new customers. The jarred baby food range, which goes on sale this month, has 17 dishes and will replace the original Heinz baby […]
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Speaking at the Festival of Marketing, Lego’s marketing director Mark Blackburn said most brands will be able to identify “significant barriers” to true customer centricity.
The Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.