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When the house brings you down

Marketing Week

George Pitcher (MW October 16) is right about top-end property operators being off-target with their current advertising campaigns. Indeed, the whole of the market seems to be getting its marketing wrong. Nowhere is this more obvious than in the estate agencies themselves. Buying a house is a pricey business that generally leaves consumers frustrated while […]

Heinz unveils mums’ recipes range

Marketing Week

Food giant Heinz is launching a baby food brand called Mum’s Own, based on recipes supplied by mothers. It hopes the range will enhance the image of pre-prepared baby food and attract new customers. The jarred baby food range, which goes on sale this month, has 17 dishes and will replace the original Heinz baby […]

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