John Klue
John Klue, former director of the Outdoor Advertising Association and manager of Dolphin Outdoor Advertising, has died suddenly of a heart attack aged 59.
John Klue, former director of the Outdoor Advertising Association and manager of Dolphin Outdoor Advertising, has died suddenly of a heart attack aged 59.
OOHMA, the controversial association of ambient media companies, has backed down and decided to join the Outdoor Advertising Association.
Telewest Broadband’s Talk Unlimited is to sponsor the new Capital Gold Breakfast Show when it launches on February 24. It is the first time that the show has acquired a sponsor. The deal, negotiated by Media Insight and Capital Radio Group, will initially run for three months, but there is an option for it to […]
…Starcom Motive has devised the media strategy for NCP’s radio and print campaign supporting price promotions.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.