The gall of some people. Employers are not content with making their staff work harder for less pay and worse conditions. They are now turning round and telling them that all those long hours of slog mean they must be neglecting their families and that can’t be good for parenting! Marketing companies such as Unilever […]
Sega is believed to be planning a further 20 per cent price cut on its Sega Saturn computer games machine, in response to discounting by rival Sony PlayStation. Industry sources say Sega will join a pre-Christmas price war, slashing the price of Saturn from 249 to 199. It has already reduced the price of the […]
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Creatives designing mailpacks tread a thin line. Make the mailing too clever and consumers will think it’s just a gimmick – too simple and it runs the risk of going straight in the bin. Daney Parker finds out which creative approaches work best Television advertisements have the potential to awe you with dramatic locations, entertain […]
Global rationalisation plan sparks merger of health and beauty and cosmetics divisions in the UK
The ban on brand name sites on the Internet is to be lifted in response to commercial pressure. The Government-funded body responsible for Net registration, the United Kingdom Education Re-search Network Association (Ukerna), only allows company trading names to appear on the World Wide Web (WWW). Ukerna has decided to do away with the rule […]
Mastercard International launches its Euro 96 advertising campaign this week with a national poster campaign and a TV advertisement which breaks next week. The news comes after talks between the US-based payment system and UK banks to buy the Access brand bogged down (MW April 19). The TV campaign, through Publicis, is understood to have […]
ITV hit a ratings nadir in April when it took its lowest monthly share of audience viewing for six years. ITV achieved a share of 34.2 per cent of all individuals in April, its lowest since the start of the Nineties. Agencies are worried that this bodes ill for the coming July when ITV traditionally […]
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EMAP Elán is understood to be awaiting board approval for a new young women’s magazine. The new magazine, which has been under research, is designed to capture readers of the company’s highly successful late-teens’ magazine more!
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Two Way TV, the interactive TV service, has moved its media buying and planning from Equinox Communications to Optimedia. The account follows Simon Mathews, who moved from Equinox to become managing director of Optimedia. The TV service, which claims to have a 15m marketing budget for a national launch next year, has used Equinox for […]
Partnerships with charities are increasingly important for corporate marketing. Martin Croft reports
GrandMet is aiming to bring one of its most successful US brands to the UK by resurrecting the Pillsbury range, as part of its mega-brand strategy. But with two previous failures, is the climate right for Doughboy? By Stephanie Bentley
Channel 4 has done well to be both commercial, yet different, but as competition hots up this will be hard to maintain. By Torin Douglas. Torin Douglas is BBC Radio’s media correspondent