Liquorice creates campaign for Warmup
Liquorice has created an autumn advertising campaign for under-tile heating specialist Warmup, using the strapline ‘Warmup wherever you lay tiles’.
Liquorice has created an autumn advertising campaign for under-tile heating specialist Warmup, using the strapline ‘Warmup wherever you lay tiles’.
Unilever Bestfoods-owned Knorr’s marketing manager, Duncan Moir, has left to join personal care company, Johnson & Johnson. It is not known what role he has taken.
Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
HHCL/Red Cell is relaunching the Birds Eye captain character in its new campaign for the Unilever-owned frozen food brand. The campaign will show the captain on a ‘nutrition mission’ in a bid to appeal to mums.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
The future of advertising is in-house, claims Airbnb’s top marketer Hiroki Asai.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.