Lurpak to sponsor UKTV Food programme strand
Lurpak is to sponsor a programme strand on UKTV Food for six months in a deal negotiated by Carat and IDS. Shows in the strand include The Naked Chef and Food Heroes.
Lurpak is to sponsor a programme strand on UKTV Food for six months in a deal negotiated by Carat and IDS. Shows in the strand include The Naked Chef and Food Heroes.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.