McCann-Erickson Belfast produce TV campaign for Cookstown
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
Storm, part of the Triangle Group, will manage BAA’s summer retail promotion for travellers at the group’s seven airports.
Philips Consumer Electronics has appointed Rob Hughes as sales development manager for its mobile phone division. Hughes moves from Nokia where he was a consultant.
Heineken has renewed its sponsorship of the European Rugby Union Cup for a further two years in a deal believed to be worth over &£3m.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.