McCann Erickson has created a poster campaign for Refuge, a domestic violence charity. The campaign, which uses the strapline: ‘Don’t Ignore It’ will be rolled out on the London Underground next month.
Ofcom’s stance on advertising food to children remains ambiguous, despite what the papers said.
Billetts has bolstered its UK management line-up with new directors Rob Hill, Donna Malone and David Collins. In addition it has appointed dedicated heads of media, with Andy Smith head of television, Ian Crick head of press, Rob Hill head of radio, and Steve Sims head of outdoor.
Newhaven, the Edinburgh-based agency, has created a cinema commercial for Tennent’s to highlight key music events sponsored by the lager brand.
This year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.