McDonald’s appoints Mary Dillon
McDonald’s has appointed Quaker Foods president Mary Dillon as global chief marketing officer. Dillon replaces Larry Light, who is retiring at the end of this year.
McDonald’s has appointed Quaker Foods president Mary Dillon as global chief marketing officer. Dillon replaces Larry Light, who is retiring at the end of this year.
Learndirect Scotland, the governnment-funded adult learning initiative, has put its creative advertising, direct marketing and media planning and buying accounts, estimated to be worth &£2m, out to pitch. The tender is for the Learndirect Scotland and Learndirect Scotland for Business brands, run by the Scottish University for Industry (SUfI). It also covers the marketing planning […]
Coca-Cola is launching an energy drink called Von Dutch, named after the fashion label famous in the US for its suggestive ads featuring models smeared in motor oil. It will be aimed at 18- to 35-year-olds. Von Dutch will be the third energy brand Coca-Cola has added this year, in an attempt to take business […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.