MSN Messenger, Microsoft’s instant-messaging service, is sponsoring MTV Europe’s new series, MTV Icon, which focuses on bands or individual artists. The first show will feature a special concert by The Cure. The deal includes pan-European on-air sponsorship and promotion on MTV Europe’s 11 regional websites, as well as advertising opportunities at concerts.
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.