Wella is about to launch a £3.2m campaign to promote its hair colour brands. Some £1m will be spent on a five-week drive for its Colour Confidence brand, breaking on February 20 (above). The ads are aimed at 35 to 50-year-old females and focuses on a series of women with beautifully coloured hair enjoying passionate encounters with men. Wella’s younger audience of 15 to 26-year-olds will be targeted through a £2.2m campaign for its Colour Mousse product.
I am writing to convey concern about Iain Murray’s article “Outward bound to failure” (MW January 13). Not only is the re- search, conducted by myself and Dr Sue Newell of Warwick University, misrepresented but the information is incorrect. I reside at the School of Sport & Exercise Sciences not the Department of Psychology. The […]
Having launched a book on the British Airways review, Ladbroke is making further forays into the world of advertising. You can get a very reasonable 7-2 on Bob “Mr BT” Hoskins losing his voice (and who would argue with that); the new Gold Blend couple to be married by the end of the year is […]
Hackers can now break into previously secure systems on the Internet and could use Barclaycard’s new interactive electronic magazine to reach confidential information on the magazine’s users as well as business data used by Barclays Bank. They can subvert a defensive system called a “firewall”, which is designed to keep out hackers by distinguishing between […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need for real action in response to the Black Lives Matter movement, to how airlines are dealing with the challenge of getting us all flying again, it’s been another busy week. Here is my take.
Despite the easing of some lockdown restrictions, consumers remain very wary about an economic recovery and are still proving reluctant to spend.
Marketing Week’s round-up of the news this week.
As Saller prepares to retire, she reflects on her career and her ‘shock’ at climbing the ladder to become Diageo’s CMO.