No Title

Wella is about to launch a ú3.2m campaign to promote its hair colour brands. Some ú1m will be spent on a five-week drive for its Colour Confidence brand, breaking on February 20 (above).

Wella is about to launch a £3.2m campaign to promote its hair colour brands. Some £1m will be spent on a five-week drive for its Colour Confidence brand, breaking on February 20 (above). The ads are aimed at 35 to 50-year-old females and focuses on a series of women with beautifully coloured hair enjoying passionate encounters with men. Wella’s younger audience of 15 to 26-year-olds will be targeted through a £2.2m campaign for its Colour Mousse product.

Recommended

Taking a more accurate course

Marketing Week

I am writing to convey concern about Iain Murray’s article “Outward bound to failure” (MW January 13). Not only is the re- search, conducted by myself and Dr Sue Newell of Warwick University, misrepresented but the information is incorrect. I reside at the School of Sport & Exercise Sciences not the Department of Psychology. The […]

Diana’s odds are getting slimmer

Marketing Week

Having launched a book on the British Airways review, Ladbroke is making further forays into the world of advertising. You can get a very reasonable 7-2 on Bob “Mr BT” Hoskins losing his voice (and who would argue with that); the new Gold Blend couple to be married by the end of the year is […]

Barclaycard Netlink fights Internet hackers

Marketing Week

Hackers can now break into previously secure systems on the Internet and could use Barclaycard’s new interactive electronic magazine to reach confidential information on the magazine’s users as well as business data used by Barclays Bank. They can subvert a defensive system called a “firewall”, which is designed to keep out hackers by distinguishing between […]

Comments

    Leave a comment

    Close

    Got a question?