Ocado said to be talking to media agencies
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Müller Dairy UK has snatched the licence for Cadbury’s desserts from food giant Uniq. The deal will reinforce the position of Müller as the UK’s leading dairy brand in the chilled dessert category.
Warner Music is to release the Sharlene Hector song that soundtracks the latest Coca-Cola Great Britain advertising campaign as a single on March 29. The song – I Wish I Knew how it would Feel to be Free – was originally recorded by Nina Simone.
George Pitcher is an incisive and witty commentator, whose columns I have enjoyed and learned from over the years. However, in his article on the financial services industry (MW last week), he missed the point. Our comments to the Sunday Times, under a rather hysterical headline, were not about us but the plight of ordinary […]
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.