Fitbug, an online personal health and well-being club, launches this week with a guerrilla marketing campaign featuring Spandex-clad businessmen encouraging commuters to get fit. Creative work on the campaign is being handled by Naked.
Specialist electrical retailer Sony Centres is to advertise on television for the first time to promote its January offers. An advertising campaign featuring former racing driver and TV presenter Vicki Butler-Henderson breaks next week using the strapline “More Sony for your money”. The ads will also focus on the quality of service customers can expect […]
Publicis has created the third instalment of its Va Va Voom campaign for the Renault Clio, starring Arsenal footballer Thierry Henry. The 40-second TV ad will be supported by e-marketing initiatives and a specially built microsite.
McCann Erickson has created a television, press and poster campaign for Cereal Partners’ Fitnesse brand, which will run throughout 2005.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.