Orange appoints new brand chief

Orange has appointed Jonathan Morley to the role of group vice president of brand. He replaces Niall O’Keefe, who left the mobile operator last month to join retailer PC World.

Morley, who joins on June 4, will be responsible for managing brand architecture and promoting the brand internally. He will report to Caroline Mille-Langlois, senior vice-president of communications and brand.

Morley has spent a majority of his career at Unilever, which he joined in 1988, where he was responsible for developing and managing global brands. He joins Orange from MEAT, a management consultancy that specialises in brand and brand strategy.

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