Mark Doorbar has joined mobile computer company Palm as marketing director for Europe, the Middle East and Africa (EMEA).
Planning a leap forward in both product and brand image, Skoda is looking to target a new customer base with the launch of its fully electric model.
Economists have suggested the UK’s recovery will be K-shaped, as the rich get richer and the poor get poorer, which means marketers must understand which bucket potential buyers are in and adjust strategies accordingly.
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.