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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers from L’Oreal, Tui, Camelot, ITV and Lloyds Banking Group are among the 30 new executives who will be embarking on the Marketing Academy 2014 Scholarship Programme.
Dixons Carphone is to consider the future of the brands it offers in the UK to make sure it only goes to market with “the best” following the announcement today (15 May) of the £3.8bn merger between Dixons Retail and Carphone Warehouse.
Boots is hoping to repeat the success of its original No 7 Protect & Perfect serum with an update to the range that promises even more effective results and a ‘groundbreaking’ campaign that aims to show the results of the product by removing mirrors from eight women’s lives.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.