Secret Marketer

My challenge of matching ‘product push’ with ‘market pull’ is much like the online/offline debate

David Coveney

My team and I are up to our armpits in marketing plans for the next financial year. Regular readers will know that I work for an international business to business (B2B) brand, with a big focus in the UK, and one of my challenges is matching the ‘product push’ from my international colleagues with the ‘market pull’ from my UK general managers.