Recommended
My challenge of matching ‘product push’ with ‘market pull’ is much like the online/offline debate
David CoveneyMy team and I are up to our armpits in marketing plans for the next financial year. Regular readers will know that I work for an international business to business (B2B) brand, with a big focus in the UK, and one of my challenges is matching the ‘product push’ from my international colleagues with the ‘market pull’ from my UK general managers.
TSB Bank unveils first TV ads to promote ‘local bank’ positioning
Sarah VizardTSB Bank is launching its first TV ad campaign since the brand returned to the high street last year, promoting its position as a local British bank that can help UK communities and customers thrive.
Microsoft invests $15m in Foursquare
Lara O'ReillyMicrosoft has invested a $15m (£9.2m) stake in Foursquare, forming a strategic partnership between the two that will help the former company incorporate the location-based app’s data and recommendations into its Bing search and Windows Phone operating systems.
Kettle Chips and Refreshers owner names former Müller marketing boss as first CMO
Niamh CarrollMichael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
‘We can always do better’: Innocent on starting its marketing excellence journey
Michaela JeffersonRealising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
‘Hot coral thread’: Monzo’s top marketer on the importance of distinctive assets
Molly InnesMonzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
Effectiveness culture, upskilling, misinformation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.