Quaker launches Oatso Simple Smoothies
Quaker, the cereal manufacturer, is targeting children with the launch of Oatso Simple Smoothies. The flavoured hot oat cereal will come in three varieties.
Quaker, the cereal manufacturer, is targeting children with the launch of Oatso Simple Smoothies. The flavoured hot oat cereal will come in three varieties.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.