Sainsbury’s Bank puts agencys’ ideas into car insurance ad research
Sainsbury’s Bank has put ideas from St Luke’s, Walsh Trott Chick Smith and Abbott Mead Vickers.BBDO into research for a new &£15m advertising push for car insurance (MW last week).
Sainsbury’s Bank has put ideas from St Luke’s, Walsh Trott Chick Smith and Abbott Mead Vickers.BBDO into research for a new &£15m advertising push for car insurance (MW last week).
The MCCA, backed by Marketing Week, has started this year’s search for outstanding marketing achievement, culminating in the Best Awards 2005. The prestigious awards have been showcasing excellence in marketing communications since 1989. Nominations are invited in the following categories: Best client of the year; Best newcomer agency (less than 36 months old); Best agency […]
Honda is launching a ground-breaking viewer-participation interactive television (iTV) ad, which allows viewers to record their own comments for later broadcast. It is based on Weiden & Kennedy’s “Hate something, change something” TV ad for Honda Diesel, and will run on the Zip TV advertising channel. Viewers will be able to record their own comments […]
Carlsberg has promoted marketing vice-president Alex Myers to senior vice-president of marketing and sales, with responsibility over the company’s Commercial Excellence marketing initiative.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.