Seagram boss to steer Britvic brand

Britvic Soft Drinks has appointed Seagram global marketing director for rum Richard Collins as its director of brands.

The role has been vacant for a year. The previous incumbent, Catherine Sleight, left to join Allied Domecq as UK marketing director at the end of 2001 (MW October 25, 2001).

Collins, a UK citizen, held the Seagram position for seven years. Before joining Seagram Spirits he worked in a variety marketing roles at Unilever.

Collins will oversee all the soft drinks company’s brands including Tango and Robinsons, and will report to category director Andrew Marsden.

Britvic has diversified its products this year, making it is less reliant on carbonates. In August it bought the UK and Republic of Ireland rights to energy drink Red Devil (MW August 22) but has yet to carry out any marketing for the brand or appoint an advertising agency.

In March, the company extended distribution of its juice-based soft drink J2O from the on-trade to retailers (MW March 14).

Despite recent newspaper reports, Six Continents, which owns 50 per cent of Britvic, denies the company is up for sale once more. Six Continents is attempting to divest its pub and bar interests but maintains Britvic is an integral part of its business.

Recommended

Digest

Marketing Week

The Lab, a start-up agency based in Manchester, has been awarded the Ben Sherman underwear and sock account.

Digest

Marketing Week

The Independent and The Independent on Sunday have posted a loss of £15.7m for the year to December 2001, compared with a loss of £9.

Ryvita appoints ex-Signet executive as marketing chief

Marketing Week

Ryvita has appointed former Signet marketing chief Rob Murray as marketing director, after a four-month search. The appointment comes as a result of Ryvita splitting its sales and marketing directorship. Sales and marketing director Philippe Seurre has become the company’s sales director (MW July 4). Murray has spent ten years in consumer marketing, at Nestlé […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now