The Marketing Week – 7/12/2012
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Super 12 Racing, the umbrella company for the UK’s top race courses, is considering postponing the launch of its football-style competition due to lack of interest in sponsorship. Originally set to start in May, the Super 12 Challenges will be a series of races operating under a league format, with trophies for the top jockeys […]
Super 12 Racing, the organisation set up to represent the collective commercial rights of the UK’s top dozen race courses, is looking for over £1m for the title sponsorship of the 47-race series. Sports marketing company Sportsworld has been given the task of negotiating sponsorship for Super 12 Racing. The Super 12 Challenges – the […]
WMGO Group chief executive Chris Woollams is understood to be holding talks with a French group interested in buying some or all of the business. Woollams would not confirm he is in discussions and would only say that the group “talks to lots of people all the time”. The group only went public last June […]
Super 12 Racing, the umbrella company for the UK’s top racecourses, has thrown open its search for £1m of sponsorship cash to other sports marketing agencies after Sportsworld Media Group failed to secure a deal. The news will come as a further blow to troubled Sportsworld, which last week went into receivership after running out […]
ITV chief executive Charles Allen has embarked on a “roadshow” of media agencies as flagship channel ITV1’s total advertising revenues look set to dip below £100m a month for the first time in more than a decade, with the World Cup failing to
Which?, the consumer protection group, has published a report, which claims to have identified the “top 12 tricks” used by advertisers such as text campaigns and games. The report, Childcatchers: the tricks used to push unhealthy food to your children, was published earlier this week.
Future, the special-interest media group, has posted a 12% fall in revenue to £36m for the three months to 31 December.
Carlson Marketing Group has signed up 12 brands, including Nestlé, Shell and Tesco, to help research consumers’ attitudes towards brands.
Fashion retailer Next has posted a 12% fall in pre-tax profits to £173.5m in the six months to July 26. The drop has reflected a wider ongoing decline in sales in the UK retail market. The pre-tax profit result was down from £198.2m a year earlier, …
UTV Media, owner of talk radio station TalkSport and the Northern Ireland franchise of ITV, has posted a 12% rise in first-half pre-tax profit. The group attributes the rise to it non-TV businesses. It has also reported that group pre-tax profit for the first half was £10.4m, before one-off costs on sales up 8% to […]
Doug Edmonds, managing director of 2CV, reveals that women’s wealth is on the up as they reap the rewards of budgeting.
Only 12 of the 17 members of Cadbury’s chief executive’s committee have chosen to stay with new owners Kraft.
Apparel company Adidas AG has posted a 12% profit in the second quarter, reporting that its net income has climbed to €116m (£92m) in the second quarter. This month’s Olympic Games has spurred sales in emerging markets, while it also benefited from the Euro 2008 Tournament earlier this year. The company says that profit will […]
Marketers’ confidence in the performance and prospects for their business is five times higher than 12 months ago as improvements in the wider economy fuel optimism but doubts remain over their ability to influence colleagues, according to a report by the Chartered Institute of Marketing (CIM).
Wonga has launched a PR offensive in an attempt to offset the deluge of negative headlines that will follow the grilling it and its peers will receive when they appear in front of MPs this morning (5 November).
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Unilever is planning to cut the number of marketers it employs by 12 per cent globally, about 840 jobs, as part of a company-wide efficiency drive aimed at slashing costs across the business.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne