Merlin appoints Craig Inglis as first CMO
Charlotte RogersDescribing the creation of the CMO role as a “significant milestone”, the entertainment giant has tasked Inglis with “redefining” the brand globally.
Describing the creation of the CMO role as a “significant milestone”, the entertainment giant has tasked Inglis with “redefining” the brand globally.
The rate of grocery inflation is now just 0.8 percentage points higher than the 10-year average between 2012 and 2021, but cost of living habits remain sticky.
M&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
Recently promoted to chief brand officer, Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new brand platform.
We arm you with all the numbers you need to tackle the week ahead.
The owner of fashion brands Simply Be and JD Williams plans to significantly scale marketing spend over the next year in a bid to build its brand.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
More and more brands are talking about mental availability, but talk is cheap. To understand its value you need to recognise it for what it is – a metric to be measured, studied and tracked.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
A mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.
The supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign mocking competitors who price match its products as it looks to reclaim some of the ground recently lost to rivals.
Clothing retailer credits defining what each of its brands stands for and balanced investment across “top, middle and bottom” of funnel with recent success.
While generative AI looks set to shake up the way we work, a new study shows that public adoption of generative AI tools remains low and daily use even lower still.
Joanna Gomer, who has been at the business since 2016, is tasked with continuing to drive the discounter’s “phenomenal growth”.
Ahead of the UK General Election next month, Marketing Week rounds up the key takeaways for marketers from the four main political party manifestos.
Exclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Despite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.