Les Binet’s five keys to maximising profit in tough times
Marketing Week PartnerDespite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains.
Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains.
The supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
The sharp decline in spend in the second half of 2022 coincided with social media companies such as Meta and Snap reporting declining demand from advertisers.
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Mars Petcare’s European marketing director explains how to follow the company’s lead in demonstrating marketing’s business and financial contribution.
AB InBev is also stepping up investment behind Bud Light in the US and is tripling its media spend this summer versus last.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Jones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.
As the online fashion giant posts lacklustre results for 2022, new CEO José Antonio Ramos Calamonte outlines his plan to deliver long-term sustainable growth.
P&G reported a 4% drop in profits over the first quarter of its 2023 financial year, with gross profit reducing from $9.97bn (£8.86bn) in 2021 to $9.76bn (£8.67bn).
Although it was founded more than a decade ago, hair tools firm Cloud Nine’s brand journey kicked off properly three years ago, and it is already leading to significant growth.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The drinks giant’s core strategy for dealing with the likely challenging economic environment in 2023 will be to “lean into growth”, its CEO has said.
In the challenging macroeconomic environment, bringing marketing expertise into boardrooms may be more important than ever. However, experts say there are some significant barriers that must first be overcome.
Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Coca-Cola, Cumbria University and Edinburgh Zoo were the most creatively effective regional press ads over the closing months of 2022, according to Kantar’s ‘The Works’ study.
By discounting for the first time, Tesla is not only starting an electric vehicle price war, it is communicating its weakness to existing and future customers.
The 2023 Marketing Week Career and Salary Survey reveals brands are continuing to restructure their marketing teams in search of future growth, with specialist communications, creative and content roles most in demand.