UKTV, Lidl, Poundland: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Boots has lots to live up to with its new advertising campaign, which launches today as the brand’s biggest summer push to date.
Brands including Britvic, Camelot and Just Eat took part in this week’s annual charity event, which has raised more than £650,000 since launching in 2016.
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Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
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Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Trade bodies are calling on the government to restore the confidence of business by introducing stability and a long-term strategic vision.
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CMO Tamara Rogers says that the consumer health business will achieve growth by adjusting its structure, focusing on effectiveness, and doubling down on purpose.
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Applications for the free executive development programme for CMOs will close on 4 November.
Global vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
The restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.
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Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business.