Greenwashing, budgets, alcohol-free: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Deliveroo is being more targeted in how it delivers promotions and stepping up its focus on value in marketing communications in order to boost consumers’ value perceptions of the brand.
M&S is outperforming its high street rivals across all key brand health metrics, according to data from YouGov BrandIndex.
Data shows there’s no such thing as advertising ‘wear-out’, so save your new campaign budget and spend it on making your current ads effective for longer.
When people feel positive, they are positive about advertising, so brands should be targeting – or, better yet, creating – moments of happiness and relaxation.
The price of TV ads has risen much quicker than the price of other channels over the past few years, while viewing has also declined, meaning it could be time for brands to change the channel.
The latest GfK consumer confidence barometer has dire implications for UK marketers, as the British public seeks to save rather than spend.
The first-person ad from HSBC ranked in the top 25% of ads for effectiveness, according to the latest edition of The Works study.
Kenvue is the consumer health spin-off from pharmaceutical business Johnson & Johnson. CEO Thibaut Mongon has touted the power of the “affinity” consumers have to its brands, which include Neutrogena and Listerine.
Brands love reported data that shows people care about sustainable consumption, but these spurious findings just hold back real behaviour change.
The Häagen-Dazs owner has praised the power of brand building and committed to increasing marketing spend next year.
Tesco evolved its Clubcard offer, adding exclusive member discounts in 2020, which many rivals have looked to emulate, but its top marketer argues its proposition still stands out thanks to its “unrivalled” customer data.
Currys is moving away from pursuing sales that are heavily driven by discounting or costly free delivery in an attempt to improve profitability.
Regardless of what technology the future will bring, it is clear that artificial intelligence is already automating much of our work. In the long term, AI’s contribution to many industries will only increase.
A streamlined name and a new internal brand position coincide with Ovo embracing its place as a major energy company – but it still wants to keep its challenger spirit.
We arm you with all the numbers you need to tackle the week ahead.
The MoneySuperMarket Group saw significantly more revenue generated through both CRM and pay-per-click in the first half of the year, and debuted a brand campaign, which it hailed as its “best performing to date”.
This year has been pivotal for artificial intelligence, with innovations such as ChatGPT creating waves in multiple sectors. As AI introduces capabilities that might seem alarming, find out how businesses can prepare and unlock its value.
The soft drinks giant credits work on lowering entry points through price-pack architecture and digitised B2B platforms after raising organic revenue forecast for 2023.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Mattel’s brand plan to Elon Musk’s Twitter rebrand, it’s been a busy week. Here is my take.