How England Rugby is investing in marketing to grow the girls’ game
Molly InnesEngland Rugby has launched a long-term brand platform in the hopes of doubling participation in rugby union for girls aged nine to 18.
England Rugby has launched a long-term brand platform in the hopes of doubling participation in rugby union for girls aged nine to 18.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Mattel’s brand plan to Elon Musk’s Twitter rebrand, it’s been a busy week. Here is my take.
This year’s Christmas ad featuring Snapper the Venus flytrap has achieved John Lewis’s highest effectiveness score since 2020, according to System1; however, the ad has failed to land in the top 10.
Domino’s will roll out a loyalty scheme in the UK next year but CEO Andrew Rennie was keen to stress that it is not a silver bullet solution to driving purchase frequency for the brand.
The high street retailer’s 2023 Christmas campaign is the first created by Saatchi and Saatchi.
Marks & Spencer’s ongoing investment in style and Sparks has led to growth in sales and profit but chief executive Stuart Machin argues the journey is not over.
The retailer has hinted at a festive ad hinged on growing traditions. It will be the first developed with new agency Saatchi & Saatchi.
Coca-Cola’s 2023 Christmas ad ‘The World Needs More Santas’ and its 1995 classic ‘Holidays are Coming’, both achieved “exceptional” scores on System1’s ad effectiveness ranking. However, Holidays are Coming reigns supreme, beating the 2023 ad and achieving the highest possible score.
Diageo upped marketing spend by almost 6% in the last year, driving strong growth for brands like Guinness and Johnnie Walker. Despite the uplift, spend increased at a slower rate than previously.
The soft drinks giant credits work on lowering entry points through price-pack architecture and digitised B2B platforms after raising organic revenue forecast for 2023.
We arm you with all the numbers you need to tackle the week ahead.
The Dave and Gold owner’s top marketer believes it is “greater than the sum of its parts” and wants to grab a greater share of attention across broadcast.
The MoneySuperMarket Group saw significantly more revenue generated through both CRM and pay-per-click in the first half of the year, and debuted a brand campaign, which it hailed as its “best performing to date”.
Penny Brough joined UKTV 10 months ago and immediately set about creating a data-driven effectiveness culture that she says has increased share of commercial impact to 9% and opened up budgets.
We arm you with all the numbers you need to tackle the week ahead.
It could cost Tesco £8m to remove its Clubcard prices marketing assets, following the supermarket’s second loss against Lidl at the High Court in its long-standing trademark dispute.
Barbie sales grew 16% in the last quarter off the back of Barbie-mania this summer, with its CEO crediting its ‘innovative’ marketing arm.
Coca-Cola does not classify marketing spend as a “drag” on margins but rather part of its strategy to tap into growth opportunities, said CEO James Quincey.
Digital ad spend continues to grow, recording a 5% rise in the first half of the year, with digital video accounting for the strongest growth.
Bumble’s VP EMEA and APAC marketing Naomi Walkland explains how the female-first dating app kept the brand focused on its core proposition even as it diversified into new products and territories.