Britvic increases ad spend by almost 40% to ‘support growth’
Niamh CarrollThe soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.
The soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.
The drinks company is in a ‘transitionary phase’, says its CEO, with the goal that it will return to volume growth, rather than driving revenue growth through higher prices, as it has been doing during the period of higher inflation.
Unilever has named former Britvic head of marketing Noel Clarke as brand building director for its ice cream division.
Former Diageo UK chief Simon Litherland is to take up the new role of managing director at Britvic Soft Drinks to help give the company “a tighter focus” in Britain.Litherland, who was ousted in a restructure at the global drinks giant, oversaw brands such as Guinness and Smirnoff.
Britvic is to launch a new Tango variant that places the drink in aerosol cans, which it says will “shake up” the fruit carbonates sector.
Britvic, the soft drinks company, has seen a 16.3% rise in pre-tax profit to 20m in the six months to April 12, thanks to the strong performance of its stills and carbonates brands.
Britvic is stepping up expansion of its senior marketing team as it looks to support its ambitious growth plans.
Britvic’s top UK marketer Jonathan Gatward is to stay at the soft drink maker in a newly created role overseeing development of adult soft drink brands, such as J20 and Juicy Drench, and marketing capability.
Pepsi and Fruit Shoot bottler Britvic has credited its marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.
Britvic’s marketing director for Great Britain, Jonathan Gatward, is to leave his role at the Robinsons and Tango owner later this year following a review of the company’s commercial functions.
Soft drinks maker Britvic reported an increase in revenue over the festive period driven by strong growth in market share for the Pepsi brands it distributes.
Britvic says the health of its Fruit Shoot brand is back up towards the levels before its product recall in July, which was estimated to cost the company up to £25m.
The creation of a new soft drinks giant named Barr Britvic Soft Drinks is now on course as the boards concerned have recommended a merger of their companies.
Britvic is embarking on its biggest ever consumer sampling campaign for Lipton Ice Tea, following the rapid growth in the value of the “cold hot drinks” sector.
Rubicon is likely to emerge as the winning brand of the proposed merger between soft drinks giants Britvic and AG Barr if it goes ahead, according to industry experts.
Britvic has appointed former Diageo marketer Pamela Bower-Nye to the newly created international marketing director role to drive growth of its soft drink brands in Australia, Europe, Asia and North America.
Soft drinks makers Britvic and AG Barr have confirmed that they are in talks over a £1.3bn merger that would unite brands such as Robinson’s, J2O and Tango with Irn-Bru and Tizer.
Britvic is unveiling a new marketing campaign to celebrate the 75th anniversary of Robinsons’ association with the Wimbledon Championships.
Britvic is preparing a marketing campaign to mark Fruit Shoots’ return to shops and reassure consumers over the drinks’ safety after it was pulled from sale last month because of faulty caps.
Britvic is to reluanch its J2O juice brand with a new pack design and a 4m marketing campaign.