How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
Taking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
From content’s role in modern branding to navigating challenging times, in this interview with Blackbear head of marketing Stefan Maritz, Bynder offers actionable insights for aligning brand awareness and value creation.
Senior marketers from Diageo, CALM, AMS and Salesforce discuss the role of curiosity and experimentation when it comes to stretching marketing budgets.
Marketing Week columnist Mark Ritson joins former Eve Sleep CEO Cheryl Calverley, LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo and Digitas’s chief strategy officer Matt Holt to debate the core pillars of marketing effectiveness.
In a panel hosted by Marketing Week columnist Helen Edwards, top marketers from NatWest Group, EY, Camelot and SAS share how they get buy-in for investment from stakeholders.
Tim Plyming joins from The Open University into the newly created role to fuel growth plans.
The shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Five brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.
We arm you with all the numbers you need to tackle the week ahead.
From interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
Named the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
While the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
A sellout collaboration with vodka brand Absolut saw pasta sauce overtake ketchup as Heinz’s top selling product.
Some 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
Carefully chosen partnerships and a media blitz helped the company’s water fountain project divert 3.5 million plastic bottles from landfill.
The potential cull of Bounty from the Celebrations tub sparked frenzied debate from the pages of the New York Times to Good Morning Britain.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.