How to tell your product stories online
Marketing Week PartnerIncreased online shopping and a more competitive ecommerce sector mean brands and retailers can’t afford for their product listings to lack detail.
Search Results
58,701 results found for “site/marketing”
Brand loyalty, consumer spending, data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
EA Sports, Co-op, O2: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Coca-Cola, Adidas, Diageo: 5 things that mattered this week and why
Marketing Week ReportersAdidas channels ‘rebellious spirit’ for new campaign Adidas is on a mission to make consumers feel optimistic. The brand itself has plenty to look forward to with the rescheduled Olympics and Euro 2020 tournament on the horizon. The summer of sport aside, the sportswear giant also has some pretty hefty targets of its own. Adidas […]
Inside Nationwide’s award-winning campaign to shift consumer attitudes around saving
Marketing Week ReportersLearn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates.
Personalisation, hiring, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
‘Ad Contrarian’ Bob Hoffman tells CMO Club marketers to focus on fame
Marketing Week PartnerAt a Festival of Marketing roundtable with The CMO Club, the industry’s favourite sceptic emphasised why brands need to make themselves famous and demand their agencies double down on creativity.
Redundancy, restructure, brand values: 5 interesting stats from Salary Survey 2021
Marketing Week ReportersFrom the level of redundancy and furlough, to changes in teams structures and corporate values being put to the test, the 2021 Marketing Week Career and Salary Survey reveals the impact of the coronavirus crisis.
P&G, M&S, Deliveroo: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Focus on tasks that fulfil your objectives, drop the ones that don’t
Marketing Week PartnerEndless tasks drag marketers away from achieving business goals, leaving many repeating work and missing deadlines. It’s time to prioritise the things that matter.
Nike, M&S, Debenhams: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mini MBA star: Sandrine Stresser
Marketing Week ReportersThe Mini MBA in Brand Management is a wake up call for everyday thinking, says Britvic’s Sandrine Stresser.
Mini MBA star: Nicola Coronado
Marketing Week ReportersThe power of the two-speed plan was a key element of the Mini MBA in Brand Management for Essity’s Nicola Coronado.
Mini MBA star: Kate Huang
Marketing Week ReportersStrategy is as much what you don’t do as it is what you do, says Callaly’s former CMO Kate Huang.
Mini MBA star: Alex Green
Marketing Week ReportersAlex Green of Camelot says the Mini MBA in Brand Management helped to crystallise his approach to marketing.
Mini MBA star: Lex Bradshaw-Zanger
Marketing Week ReportersClarity, vision and strategy are the keys to brand management, says L’Oréal’s Lex Bradshaw-Zanger.
Mini MBA star: Holly Holt
Marketing Week ReportersIt’s important to distil what is really important to a brand, says Cancer Research UK’s Holly Holt.
Mini MBA star: Adam Cartlidge
Marketing Week ReportersBe wary of short-term tactics, says Farfetch’s Adam Cartlidge.
Mini MBA star: Liam Newton
Marketing Week ReportersFormer Carlsberg marketer Liam Newton aced the simulator module on the course, more than doubling the share price of fictional tech brand Moon.
Sustainability, ecommerce, digital spend: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.