Charles Tyrwhitt hires Kitcatt Nohr for branding task
Joe FernandezRetailer Charles Tyrwhitt has appointed integrated agency Kitcatt Nohr Alexander Shaw to help redefine its branding through a major brand positioning project.
Agencies
WPP sees 36% profit boost
Joe Fernandez and Russell ParsonsWPP, the world’s largest advertising company and owner of JWT, Grey and Ogilvy Advertising, has reported a 2.5% increase in first-half revenue as advertisers in the US and UK increased spending.
Onitsuka Tiger unveils Japanese crafts campaign
Branwell JohnsonOnitsuka Tiger, the iconic sportswear brand, is unveiling its latest global campaign which includes a competition focussed on a giant piece of traditional Japanese furniture in the shape of a running shoe.
ITV names Adam Crozier as chief executive
Branwell JohnsonITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.
Aviva appoints ZenithOptimedia
Joe Fernandez and Russell ParsonsInsurance brand Aviva has appointed ZenithOptimedia as its global media buying, planning and digital agency following a competitive pitch against undisclosed agencies.
The Co-op reveals agency roster
Rosie BakerThe Co-operative Group has appointed TBWA Manchester as its lead agency of a 14-strong roster, following an extensive agency review.
Cagney sells agency CST for £430,000
Branwell JohnsonMarketing group Cagney has sold CST, the agency once known as Walsh Trott Chick Smith, to rival group Media Square for £430,000 cash.
De-construct and Anorak to merge with Glue London
Mark BanhamAegis digital agencies de-construct and Anorak are to merge into parent company Glue London, new media age understands.
Publicis Modem names McCarthy CEO
Branwell JohnsonPublicis Modem UK has recruited Enda McCarthy as CEO to help drive the digital agency’s growth and build on its current momentum.
DoH hunts DM agency for Healthy Start scheme
Mary-Louise ClewsThe Government is planning a new direct marketing push to boost its Healthy Start voucher scheme aimed at pregnant women and mothers of young children on means-tested benefits. The Department of Health wants to boost the number of women using the voucher scheme and reduce misuse of the vouchers via a direct mail education campaign […]
Ogilvy Group UK CEO Gary Leih steps down
Branwell JohnsonGary Leih is to resign his position as chairman and CEO of Ogilvy Group UK to concentrate on a venture of his own and will be succeeded by OgilvyOne chairman Paul O’Donnell.
Carer-support charity rebrands
Marketing WeekCrossroads Care, Britain’s leading carer-support charity, has undergone a brand refresh and for the first time launching marketing activity in a bid to raise its profile.
Microsoft sells digital agency to Publicis
Marketing WeekMicrosoft is selling its digital ad agency network Razorfish to the third largest marketing communications group Publicis Groupe for $530m (£318m).
AB Inbev appoints Publicis agencies
Marketing WeekAnheuser-Busch Inbev has appointed two Publicis Groupe agencies to handle global creative duties for its Beck’s brand.
WPP expected to cut forecast
Marketing WeekWPP is expected to cut its full-year sales forecast for the second time in six months this week.