Maude to step down as Mission chairman
Mary-Louise ClewsTory MP Francis Maude is to step down as chairman of the Mission Marketing Group to focus on the general election, which is due to take place by next June.
Agencies
GSK launches anti-acid mouthwash
Mary-Louise ClewsGlaxoSmithKline is to launch a daily mouthwash under the Sensodyne brand as part of a £8.7m cash injection to boost brand’s range and market share.
Brandowners: advertising must be creative in tough times
Joe FernandezCannes: Leading marketers have called for advertising briefs to remain committed to great ideas that consumers can interact with in the face of the deepening recession.
Microsoft signs deal with Publicis Groupe
Joe FernandezCannes: Microsoft Advertising has secured a global partnership deal with Publicis Groupe for a major research project to improve the targeting of online and TV advertising.
Juliette Lewis to star in Orange Gold Spot
Russell ParsonsActress and singer Juliette Lewis is to star in the new Orange Gold Spot advert.
Creston upbeat on future
Russell ParsonsCreston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren, has delivered an upbeat forecast after reporting a “robust” performance for last year.
Energy Trust seeks wider reach with web refresh
Mary-Louise ClewsThe Energy Saving Trust is to revamp its online strategy in a bid to persuade more consumers that energy saving measures can be implemented cheaply. The not-for-profit, part-government-funded organisation has hired digital agency Sapient to analyse its website and social networking activity, and improve its appeal to more cost-conscious energy savers. Sapient won the £3m […]
Qbase names commercial chief
Russell ParsonsQbase Data Services, the marketing database consulancy, has appointed Richard Payne-Gill as commercial director.
Sapient acquires Nitro for $50m
Mary-Louise ClewsUS digital agency Sapient has acquired the Nitro Group for $50m (£30.76m).
Chamilia appoints McCann Erickson Manchester
Branwell JohnsonChamilia, the US-based jewellery brand, has appointed McCann Erickson Manchester has to help support its recent launch in the UK.
Aga reviews digital agencies and appoints TCS Media
Branwell JohnsonAga Rangemaster is reviewing its digital search agency requirements and has just appointed TCS Media to handle its media buying.
Richard Foster to lead GroupM Entertainment
Branwell JohnsonRichard Foster has been promoted to the new role of managing director of GroupM Entertainment (GME) UK and director of strategy and distribution for GroupM Entertainment Worldwide.
TBWAUK restructures as TBWAMedia Arts London
Branwell JohnsonTBWAUK is bringing its six London-based UK brands together under the new collective name TBWAMedia Arts London.
RSA hires Starcom to £50m global media account
Mary-Louise ClewsInsurance group RSA has hired Publicis Groupe’s Starcom to handle its consolidated £50m global media planning and buying account.
GSK appoints agencies for global health brands
Mary-Louise ClewsGlaxoSmithKline has shaken up the advertising rosters for several of its consumer brands.