Sony plans global jobs cull
Sony is planning a global cull of 20,000 jobs over three years as part of an extensive restructuring plan. About 7,000 jobs will be lost in Japan; it is not known to what extent the UK will be affected.
Sony is planning a global cull of 20,000 jobs over three years as part of an extensive restructuring plan. About 7,000 jobs will be lost in Japan; it is not known to what extent the UK will be affected.
Interbrew has promoted UK marketing director Richard Evans to the global role of vice-president for commercial strategy. He will be responsible for managing the brewing company’s international brands portfolio. Interbrew is in the middle of a review of its advertising business, which is worth £96m globally and £14m in the UK. The reviews are being […]
The Diary has always been rather scared of Scotsmen, with their giant shoes, curly wigs and red plastic noses. And it seems others regard them with suspicion, too – obviously they’ve been caught by the old squirty-flower trick before. Australian customs officers detained one Torquil Fitch, a PR man for The Famous Grouse, as he […]
Department of Trade and Industry business support organisation, British Trade International, is being rebranded as UK Trade and Investment.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.