Steven Sharp and Richard Smith to leave Arcadia
Arcadia group marketing director Steven Sharp and its group marketing manager Richard Smith are to leave the company within the next month following its takeover by retail entrepreneur Philip Green.
Recruitment ‘chaos’ and marketing’s bubble: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Marketing Week Awards deadline extended to 22 May
Marketing Week ReportersEntrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
Booking.com owner to cut paid media spend as it prioritises direct bookings
Niamh CarrollThe travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
Tropicana on ‘getting back’ to its leadership role in a declining category
Niamh CarrollThe juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.