The Guardian will carry a free CD featuring bands such as British Sea Power and Bloc Party this Saturday (March 12). The CD will be supported by a national television, radio, print and online campaign created by DDB London and Tribal DDB.
192.com is looking for a marketing director as part of the expansion plans that saw it hire its first advertising agency last week. Jean Parodi has been filling the role of marketing director and head of business development at the directory service, but the website is being relaunched and Parodi will concentrate on his business […]
Aegis has reported pre-tax profits up 17 per cent to Â£39.9m in 2004 and turnover up 21 per cent to Â£747m.
British Gas is launching a free evening and weekend phone calls package, as it steps up efforts to promote its bundled utility and telecoms services. The move comes just weeks after the gas and electricity giant announced that it has lost 1.1 million customers on the back of recent price rises. The promotion, called British […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.