The Observer Music Monthly launches
The Observer Music Monthly launches on Sunday (September 21) accompanied by an exclusive CD by Brit-pop band Blur and supported by a television, radio and print campaign devised by Mother.
The Observer Music Monthly launches on Sunday (September 21) accompanied by an exclusive CD by Brit-pop band Blur and supported by a television, radio and print campaign devised by Mother.
McCann-Erickson has created a £5m outdoor campaign for Norwich Union. The campaign will be backed by ads in weekend newspapers throughout autumn.
Procter & Gamble has announced plans to launch a range of fair trade and sustainable coffees under its Millstone Coffee brand in the US, although there are no plans to launch the range in the UK.
Nestlé Rowntree is extending its range of children’s biscuits with the addition of Rowntree Fruit Jambos. The fruity shortcake biscuit will launch this month.
Four brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.